Active Gear App
E-commerce App
Problem: We surveyed some customers and one thing that kind of bothered people was going on a trip or excursion can be a difficult and tedious process. Especially, when people are going on a trip to a place they have never been to or an expedition for the first time.
Solution: The Active Gear app simplifies finding what a person needs for a specific type of trip. The app will ask about the date and location of the trip, climate region, duration of the trip, activities on the trip, and future likelihood of repeat trips of a similar nature. Based on that data, Active Gear will make recommendations of apparel and gear for their trip! From those results, the users can save the items for a specific trip, put items in a cart, and purchase from their phone. They can ship the items to their address or pick them up at their nearest North Face retailer.
Contributions: overall concept, layout, design, UI design, typography
DATE
Winter 2017
ROLE
Product Designer
DELIVERABLES
Layout, wireframes, mock-ups, research,
APPLICATIONS
APPROACH
Creating a process that allows users to learn and shop at the same time was a great notion to tackle. Not only did we plan for users to get recommendations but wanted to use The Nortface’s team of excursion athletes to be part of the process. This will allow users to get a user-approved testimony from people who use the apparel and accessories as they are intended to… in the wild.
MOODBOARDS
USER FLOW
We wanted to create a simple flow where the app can be used to help plan a trip while purchasing items the user may need. We target young active adults with disposable income who enjoy traveling. After the user inputs the trip information the app will produce recommendations.
With those recommendations, there will be reviews from The Northface excursion team members. People who are experts in the space to help the users make decisions about purchasing.
WIREFRAME
Here you can see the planned layouts for the different pages. Log in screens, trips page, trip information input, items presented, items chosen, reviews page, and shopping cart. The goal here is to show users that The Nortface offers quality products that their sponsored athletes use. Thus, giving the users more reason to make a purchase for their planned trip.
LOW FIDELITY PROTOTYPE
This video shows the wireframe in action. We wanted the experience to be seamless and useful. We also wanted to users to explore a bit while not being lost in the app.
CONCLUSION
This was a project that showed that users can have fun, interesting, and informative experiences while shopping for items that could make or break a trip. There is flexibility for novices and expert-level adventurers. All while making sales for The Nortface.