TikTok
Interactive Ad
This interactive was produced to show there are some funny, light-hearted videos on TikTok. This is a new creative way to use motion gestures to interact with videos. At Liftoff we utilize interactive templates to help mimic app gestures for tutorials and gaming. But I thought it would be cool to repurpose the template differently. I thought it would be interesting for the users to interact with the video itself.
Contributions: Ideation, concept, creation of components, creative direction.
DATE
Spring 2023
ROLE
Visual Designer
DELIVERABLES
Interactive video ad
APPLICATIONS
APPROACH
We tested plenty of videos and animated banners for TikTok so we had an idea of which creatives and subject matter resonate with our target users. But we wanted to increase spending for the interactive ad type. TikTok is more of the more casual brands where they speak more to a younger audience. So we wanted to test a new interactive that comes off as entertaining and fun.
SCRIPT
After the initial research, I wrote a script for our motion designer. I wanted to convey the tone and physical look of the video portion of the interactive. It made sense to me to delegate our motion designer to source the clips of people falling. They would also be responsible for the tying in the intro/outro and the simulated UI of the TikTok app.
We went through 2 rounds of sourcing footage because, for the template to sync up properly, we needed the people to fall in only 4 directions and in a way that allowed for a screen tap. We also went through 2 rounds of choosing background music.
When we got the correct edit, everything synced up nicely and we had a unique interactive that ran for one of the biggest social media companies in the world!
QUOTES
“This is the best usage of our template we have seen!”
- Natalie Suthons
Manager of Motion Production
CONCLUSION
TikTok was a great client event though they had strict brand guidelines, we still had some freedom to produce some unique creatives. Liftoff is known for being utilized as a creative testing ground for clients who trusted our team to produce campaigns that were unique and efficient in user engagement.