K&G Fashion Superstore

Joining the K&G brand, as its sole designer, allowed me to improve upon the brand's identity as a discount clothing store into a more fashionable clothing retail option. The visuals carry more of a story than just a vehicle to showcase promotions. Along with changing the overall design language, I helped introduce new media to the brand as well. I was involved from anywhere from the development of concepts, to the design aesthetics in the many forms of collateral.

Contributions: concept development, talent selections, studio art direction, design, typography, GIF creation