Notification in Videos

While working on the Skillz account, we wondered what other ways to show potential users the benefits of playing Skillz games. So we thought of dropping a notification on top of the client's videos. It's a nice simulated reminder that users can earn prizes and money while playing these games. We have started using this method for other customers and ad formats, like static HTML ads.

Interactive Chat

This interactive component will mimic the experience of communicating through the app. We have seen similar interactive creatives perform well in certain verticals. We can also repurpose this interactive for other verticals. For example, Grammarly to test users' grammar.

Both of these methods are still considered best practices today.