Active Gear by The North Face

Problem: Going on a trip or excursion for many people can be a difficult and tedious process. Especially when people are going on a trip to a place they have never been to or an expedition for the first time.

Solution: The Active Gear app simplifies finding what a person needs for a specific type of trip. The app will ask about the date and location of the trip, duration of the trip, activities on the trip, and future likelihood of repeat trips of a similar nature. Based on that data, Active Gear will make recommendations of apparel and gear for the said trip! From those results, the user can save the items for a specific trip, put items in a cart, and purchase from their phone. They can ship the items to their address or pick them up at their nearest North Face retailer.

Contributions: overall concept, layout, design, UI design, typography